Flobeds on Forbes Boy were we surprised when this showed up in Forbes: Best Latex Mattress with Customizable Support A Personalized Mattress By A Brand With A Devoted Customer Base FloBeds Natural Latex vZone Mattress (Queen) $3799 Buy From FloBeds Type: Foam | Firmness: Adjustable  (Soft, Medium, Firm, Extra Firm) | Trial: 100 days | Warranty: 20 years FloBeds builds its vZone